Blackberry
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Personalization is a tool that allows you to choose the type of apps based on the user behaviour of people like you. That way, you get a list of apps that people like you, liked... Geddit?

At the moment the personalization is very simple, just tell us what kind of phone you have and we'll make the home page custom for that phone so you won't see apps that you're not interested in anymore.

In the future, you'll be able to select personalization options from the blue filter on the left side to filter the list of results below. That way, you can choose to see the apps that people that have the same age, or same country, or same city or same interests as you, liked.
For example, you can select 30-40 year olds that work in finance, and then send that list to your 35 year old accountant cousin.

Steps

1. Activate a category by checking the box next to the desired social filter
2. Hit the apply button